The all-new Kia Sportage has officially made its debut, with the “carefully crafted” fifth generation of the Korean manufacturer’s midsize SUV boasting a striking exterior design and “cutting-edge” interior. Said Karim Habib, senior vice president and head of Kia’s global design centre, “With the all-new Sportage, we didn’t simply want to take a step forward but instead move on to a different level in the SUV class”.
Kia’s new design philosophy – “Opposites united” – is at the core of the fifth-generation Sportage. The exterior design, Kia says, “challenges design norms and moves the Sportage identity into the next generation, while paying homage to its rich heritage”.
Acting as a visual focal point, the most prominent design item of the new Sportage’s front facia is the modern interpretation of Kia’s Tiger Nose grille. The contemporary, elongated design item features a “detailed-orientated” grille graphic, which is finished in black, and links Kia’s signature grille to the distinctive boomerang-shaped daytime-running lights. According to Kia, the intricate and technical design of the front end is delicately balanced of the simplicity of the main surfaces up front, including the pronounced bumper.
The updated rear end now features sharply styled taillamps, connected by a slim horizontal design, and a large rear bumper graphic using the same design philosophy and the front grille. A first for the Sportage, the new version is available with the option of a black contrast roof.
The interior is driver orientated, Kia says, and is equipped with a number of new technologies. The fifth-generation Sportage features, among others, an integrated curved display, incorporating the digital instrument cluster and touch-enabled infotainment screen.
Another first for the Sportage line-up, Kia has specifically designed a bolder-looking model – the X-Line – which, the manufacturer says, “conveys a more confident, vigorous and versatile character”. The Sportage X-Line features a unique front bumper, side sills and a roof rack.