To celebrate the start of production of the all-new BMW 2 Series coupé, the Munich marque’s San Luis Potosí manufacturing plant has introduced an artistic interpretation of the 2 Series coupé. 

“This artistic work undoubtedly enhances the talent that exists in Mexico and all the work behind our plant to achieve this great achievement”

Representing the fusion of Mexico and Germany (the countries where the new 2 coupé is produced), the artistically interpreted 2 Series coupé features the colours of the Mexican and German flag to “reflect the power of both countries in terms of engineering, design and perfection”. In the specific case of Mexico, the colour orange was included to symbolise the marigold flower, common in the altars of the Day of the Dead.

BMW 2 Series
Human silhouettes symbolise the collaborators who celebrate the achievement of creating the first BMW vehicle “born” in Mexico.

According to Mexican arm of the German car manufacturer, the work uses symbolism to reflect the work behind manufacturing the new 2 and the production plant’s care towards the environment. The figure of the nopal, a plant representative of the place where the production centre is located, represents the growth achieved in the face of adversity. A couple of human silhouettes symbolise the collaborators who celebrate the achievement of creating the first BMW vehicle “born” in Mexico. 

“What I tried to do through this work was to translate the colours of Mexico and integrate it into the spirit of the car”

“What I tried to do through this work was to translate the colours of Mexico and integrate it into the spirit of the car. This intervention is totally different from what I am used to doing. That is why it was very important to work together with Luis [Esquivel] and Daniel [Fernandes] – associates of the plant’s painting area – who supported me with their technical experience,” Potosí Bosco, the artist who designed this creative piece, says. “I am very grateful to the BMW Group for trusting my ideas.”

Said Harald Gottsche, president and CEO of BMW Group San Luis Potosí plant, “This artistic work undoubtedly enhances the talent that exists in Mexico and all the work behind our plant to achieve this great achievement. We wanted to tell this story in a different way and what better way than to do it through art to capture all our emotions.”