babyark, a child-safety tech company, has revealed a brand-new baby seat designed by Frank Stephenson, who, as a reminder, was responsible for the designs of cars such as the first-generation BMW X5 and Ferrari F430. (Read our interview with Stephenson here.)
Drawing inspiration from the worlds of aerospace engineering, performance cars and utilising military-grade technology, the firm’s new baby seat was designed to meet the highest standard of safety by using “unique” impact-absorbing tech, advanced materials such as carbon fibre, and a “comprehensive” connected sensor system.
“It’s a remarkable product that ensures peace of mind for parents across the world”
The design was inspired by an egg’s structural integrity and simplicity and is shaped like a pod curated to retain structural integrity and blend ergonomics with an organic design. “The seat’s ‘SafeCoil’ steel-based shock absorption system gently slows forward momentum at a safe and controlled rate,” said the company. The pew is also geared with “unique” ‘BioArk’ side impact protection. The seat also features accelerometers and gyroscopes that can record the force of any crash and notify users whether it can be reused. In addition, 14 integrated sensors in the seat’s base monitor a wide range of parameters.
“After my time within the automotive industry, I have always wanted to go beyond simply designing vehicle shapes. Safety standards and designs within the industry have evolved significantly, and yet we easily neglect the technology required for child safety. babyark’s disruptive business approach and its exposed design, which takes inspiration from protective shapes in nature around us, aims to embrace the occupant and provide safety and luxury for users,” said Frank Stephenson, Founder of Frank Stephenson Design.
“Blended with timeless design, babyark is a remarkable, high-end product that ensures peace of mind for parents across the world. I’m extremely proud of the uncompromising commitment to safety and the joy I experienced designing my first children’s product.”
