BMW Group has announced it has acquired the ALPINA brand, with the Munich-based automaker purchasing ALPINA.
“The automotive industry is in the midst of a far-reaching transformation towards sustainable mobility. For that reason, existing business models need to be re-examined on a regular basis. For over fifty years, ALPINA has demonstrated how to deliver top-quality car cachet through meticulous attention to detail.” said Pieter Nota, member of the board of management responsible for customer, brands and sales.
“The BMW Group is also driven by this same passion for cars that capture the imagination. That is why we are now embarking on a new chapter in our long-standing partnership. Acquiring the trademark rights will allow us to shape the long-term course of this brand steeped in tradition. We are delighted to welcome the ALPINA brand to the BMW family.”
According to BMW Group, “The transformation towards electromobility and increasing regulation worldwide – particularly emissions legislation, software validation and requirements for driver assistance and monitoring systems – result in significantly higher risks for small-series manufacturers.” As a result, the management of ALPINA Burkard Bovensiepen GmbH + Co. KG is addressing this with a strategic realignment that will secure the long-term viability of the Buchloe operations.
“We recognised the challenges facing the automotive industry early on and are now setting the right course for the brand and for our family firm, BOVENSIEPEN,” said Andreas Bovensiepen, co-managing director of ALPINA Burkard Bovensiepen GmbH + Co. KG, explains. “This marks the beginning of a new chapter.
“Both the ALPINA brand and our company are extremely desirable. We made a conscious decision not to sell to just any manufacturer because BMW and ALPINA have worked together and trusted one another for decades. That is why it is the right decision strategically for the brand to be managed by the BMW Group in the future.”
The cooperation between the brands will continue, though in a different form. ALPINA will continue manufacturing and selling vehicles within the existing cooperation until 2025.
