BMW has partnered with Kith to create “highly limited” i4 M50 Gran Coupé models. The second collaborative project between the German automaker and the New York-based clothing brand, the limited-edition i4 M50 derivatives was “redesigned” by Kith founder and automotive enthusiast Ronnie Fieg. Only seven examples will be made. 


A first for the Bavarian firm, for the special-edition i4 M50, BMW has named a new colour after a brand partner. The hue is named Kith Vitality Green. And it’s unique to these models. Indeed, the “rich” dark green colour is unavailable on a serial BMW. 

In addition, BMW has altered its emblem for the limited-run models. The colour adorning the car’s bodywork has been carried over to the logo. An additional ring in Kith Vitality Green was added to the bonnet of the i4 M50. According to the carmaker, “The green ring lists the partnership, model and year as well as the fact that it is an electric car.” 


Inside, the cabin’s full-grain merino leather upholstery is finished in Caramel. The fore and aft floor mats are also trimmed in caramel-coloured leather and embroidered with the M logo, which has been changed to Kith, and the M stripes. “Kith” lettering in a box design is embossed on the headrests and the front centre armrest. “KITH Exclusive Edition” has been laser-engraved into the trim.

As standard, the BMW i4 M50 by Kith features a few special additions. Alongside the adaptive M chassis, these include the M sports brakes with red brake callipers, the M aerodynamic package and the BMW Individual Shadow Line lights. Professional and Plus driving assistants are also present. There’s also an electric sliding roof and a Harman/Kardon surround sound system. 

As a reminder, the i4 M50, the first M-badged electric vehicle from BMW, has 400 kW and 795 Nm of torque, courtesy of its twin electric-motor arrangement. BMW says these figures translate to a zero to 100 km/h acceleration time of 3.9 seconds. The performance-orientated i4 has a claimed electric range of 510 km.