Nestled in the heart of Europe, Monaco is not just a playground for the rich and famous; it’s also one of the world’s tiniest countries. Despite its small size, this gem boasts the highest density of Michelin-starred restaurants per square meter, making it a gastronomic paradise. But Monaco’s allure doesn’t stop at fine dining—it’s also home to the prestigious Monaco Grand Prix, Formula 1’s crown jewel.

Jewels make the man
Jewels make the man

With its 19 tight and twisty turns, the Monaco Grand Prix is a spectacle like no other. This thrilling race zooms through city streets, past yacht-filled harbors, and iconic landmarks such as the Monte Carlo Casino and the famous tunnel. It’s not just about speed—it’s a glamorous affair that captivates audiences worldwide.

In the world of luxury jewellery, APM Monaco stands out for its craftsmanship, innovation, and timeless elegance. Recently, they have added a new spark to their crown by partnering with F1 Ferrari team driver Charles Leclerc, a native of Monaco. Now Ferrari’s top driver, Leclerc grew up watching red Ferraris race through his hometown streets, fueling his passion for the sport from a young age.

High Octane partnership with APM
High Octane partnership with APM

Leclerc’s meteoric rise in Formula 1 is a testament to his talent and determination. In 2019, he made history as the second-youngest pole position qualifier, showcasing his extraordinary skills on the track. But it’s not just his prowess behind the wheel that makes him the perfect ambassador for APM Monaco—his charisma, elegance, and global appeal embodies the brand’s values of passion, creativity, and excellence.

Founded in 1982 by Ariane Prette, APM Monaco has evolved from a small local brand into a global powerhouse, with boutiques across Europe, Asia, and the Middle East. Their jewellery collections seamlessly blend classic and contemporary elements, catering to modern tastes while honouring traditional craftsmanship.

Charles bejeweled
Charles bejeweled

The collaboration between APM Monaco and Charles Leclerc is a perfect blend of two worlds—luxury meets performance, elegance meets speed. As a brand ambassador, Leclerc will not only showcase APM Monaco’s exquisite jewellery collections but also personify its values on the international stage.

With over 400 stores worldwide, APM Monaco has now arrived in the Philippines, opening its first store at Retail Boulevard, Pearl Wing, Okada Manila. Step into their 55-square-meter boutique, adorned with signature navy blue leather and Riva wood interiors, evoking the charm of cruising the South of France. Let their store specialists guide you through their jewellery library, where you can explore the season’s stunning collections and experience the best in French fashion jewellery design.