Aimed at adventure-seeking customers, Ford has introduced a brand-new, entry-level variant to its F-150 line-up. Meet the F-150 Rattler …

Rattler

“Our new F-150 Rattler offers aspiring adventurers an off-road option with expressive looks and capability in one package,” said Todd Eckert, Ford truck group marketing manager. “This truck builds off the F-150 off-road legacy while allowing us to introduce new customers to the right blend of styling and value in the F-150 line-up.”

Based on the XL model, the package includes FX4 skid plates, “ensuring protection for a confident off-road experience”; an electronic rear-locking differential “for enhanced traction”; hill descent control; and “specially” tuned off-road shock absorbers. In addition to these items, this entry-level model has been fitted with a set of “rugged” all-terrain tyres. 

Outside, the F-150 Rattler features a dual exhaust system which, the Blue Oval brand says, combines aggressive styling with a bold sound and 18-inch alloy wheels. “Rattler” badging and rattlesnake-inspired graphics “amplify” the aesthetics.