McLaren Automotive has revealed a brand-new paint scheme and badge to celebrate Queen Elizabeth II’s Platinum Jubilee (70 years). Created by McLaren Special Operations (MSO), the bespoke ‘Platinum Jubilee’ and badge to honour the Queen were fitted to a one-off example of the Artura. The day of the reveal also marks the occasion when Britain’s longest-reigning monarch opened McLaren’s global headquarters in Woking. 

“This special paint will be a fitting tribute to mark this historic milestone”

So, how was it made? Following the development of a unique tool and press to create the badge, MSO and McLaren’s advanced coating partner AkzoNobel analysed different lighting conditions to define the most suitable metallic pigment combination. The luxury firm’s paint developers then formulated the desired composition. McLaren says the latter took eight days to complete.

“It has been an honour for MSO to create a new platinum paint in celebration of Her Majesty’s Platinum Jubilee this year. This special paint, which will be available for customers to select for years to come, will be a fitting tribute to mark this historic milestone,” said Ansar Ali, managing director of McLaren Special Operations.


As a reminder, the McLaren Artura’s – the company’s first series-production high-performance hybrid supercar – brand-new (430 kW/585 Nm) 3.0-litre twin-turbocharged V6 petrol engine is coupled with a 7.4 kWh lithium-ion battery pack. The latter is linked to an electric motor, developing 70 kW and 225 N.m Combined, the Artura’s “cutting edge” petrol-electric powertrain produces 500 kW and 720 N.m for a claimed 0-100 km/h sprint time of 3.0 seconds and a top speed of 330 km/h.

See local pricing for the Artura here.