Mercedes-Benz has whipped the covers off the Project Maybach, a concept car sporting a design “unlike anything” that has been developed by the German car manufacturer.
According to Mercedes-Benz, “Every element of the Project Maybach has been built from scratch.” Designed by the late Virgil Abloh, in collaboration with Gorden Wagener, the Projet Maybach concept car re-interprets Mercedes-Maybach’s luxury identity with a new design language.
“Every element of the Project Maybach has been built from scratch”
The design was inspired by the great outdoors and “re-contextualising” a “traditionally” urban brand within a distinctly off-road environment. Benz says the Project Maybach concept is a two-seater, electric-powered, off-road coupé that combined “huge” gran turismo proportions, large wheels and distinctive attachments.
A “responsible” future design was key to Abloh and Wagener. Handed “complete” created freedom, the German marque says its design team was able to conceptualise what the future of electric travel will look like. The Project Maybach measures “almost” six metres long. Solar cells are displayed through the transparent surface of the bonnet.
This project “channels Abloh’s passion to challenge the status quo and re-write the rulebook of aspirational design”
“Project Maybach channels Abloh’s passion to challenge the status quo and re-write the rulebook of aspirational design,” said the firm. “The power of Abloh’s work is not only from the product design, but also the exploratory conversations that his work ignited.”