Nissan has unveiled Ambition 2030, a new long-term vision supporting the Japanese car manufacturer’s goals to be carbon neutral across the lifecycle of its products by 2050.

Representing the next stage of Nissan’s electrified future, the company also unveiled a trio of new concept cars – the Max-Out, Hang-Out and Surf-Out – that offer “enhanced” experiences through sophisticated technology. “These concepts showcase the thrilling possibilities that Nissan strives to provide across a wide range of new advanced vehicles and ecosystems,” said the Yokohama-based automaker.

Billed as a convertible that “surpasses the conventions of driving excitement”, the Max-Out concept features the unique ability to morph the seating, flattening into the floor to offer more interior space when desired.

“A utility vehicle that changes the perception of space”, the Hang-Out concept “aims to surpass the conventional wisdom about interior layouts”. The Surf-Out concept “aims to provide a smooth ride regardless of the terrain, enabling customers to go anywhere in comfort and with confidence”.

Nissan says it aims to accelerate the electrification of its vehicle lineup and rate of technological innovation with investments of 2 trillion yen (R284 013 580 600) over the next five years. Over the next decade, the firm plans on introducing 23 new electrified models, including 15 new EVs.

Said CEO Makoto Uchida, “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that customers and society truly need.”

“We are proud of our long track record of innovation and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world,” said COO Ashwani Gupta.