Opel has unveiled a new interpretation of its ‘Blitz’ emblem, with the German marque saying the lightning bolt (“Blitz” in German) is the ideal emblem to symbolise its approach to the era of electromobility.
“It conveys our commitment to becoming a fully electric brand”
“Our ‘Blitz’ is more relevant than ever before. It not only symbolises our commitment to the democratisation of innovation and mobility but also conveys our commitment to becoming a fully electric brand in Europe by 2028. This year, we will already have 15 electrified models in our portfolio and can proudly say that Opel is electric,” said Opel CEO Florian Huettl.
“The ‘Blitz’ is the icon for our Bold and Pure philosophy. The sharpened, confident new ‘Blitz’, intersects the pure supporting ring, giving our iconic emblem a progressive, modern look. It is positioned proudly at the centre of our compass, which is our key graphic design principle. The compass is the backbone of our front, rear and interior design elements,” added Mark Adams, Vice President design.
“The new emblem will first be found on an Opel vehicle as early as 2024”
The Rüsselsheim-based brand says the reinterpreted ‘Blitz’ will be gradually rolled out across its product portfolio in the coming years, with the new emblem first finding its place on an Opel production vehicle as early as 2024.
