Peugeot has announced it has been honoured in the Brand Design Language category at this year’s Car Design Award ceremony for the French firm’s “transversal stylistic language”. 

“the new Peugeot range shows the brand evolving in terms of sportiness and refinement”

The category of Brand Design Language considers the brand’s designs, how a brand expresses its codes and values through a coherent and attractive product range. According to the jury, which comprises 12 motoring journalists from various international publications, “the new Peugeot range shows the brand evolving in terms of sportiness and refinement, adding provocatively strong lines that remain consistent with the brand’s historical roots.”

Peugeot
Design director Matthias Hossann.

Said design director Matthias Hossan, “I am delighted to receive this award. It comes at a crucial time for the brand, which, with the all-new Peugeot 308, takes design and personality to a new, even bolder and more innovative level. 

“Peugeot’s roots reach deep into a glorious past but also project us into an exciting future”

“Our new brand image was inaugurated with the new Peugeot 308 and has revolutionised the way we communicate our values. Our roots reach deep into a glorious past but also project us into an exciting future.”