Swiss luxury watch manufacturer TAG Heuer has unveiled the Formula 1 X Senna, a special-edition timepiece paying tribute to three-time Formula 1 world champion Ayrton Senna. 

Iconic double “S” signatures are found throughout. Note “Senna” on the bezel.

Celebrating the Brazilian-born racing driver, this TAG Heuer features a colour scheme reminiscent of Senna’s iconic hues, black and yellow. Found alongside the “Senna” name, the iconic double “S” signature, finished in the latter colour, is placed at the 12 o’clock marker and incorporated in the six o’clock subdial.

Housed within a black steel case, the grey anthracite dial is decorated with a discrete “TAG Heuer Formula 1” reminder. A reference to the 400 km/h speed that was never reached in F1, the number “400” is engraved on the bezel. An engraving of Senna’s helmet can be found on the back of the 43 mm case. 

Powered by a quartz movement, the watch is presented on an embossed calfskin wrist strap, replete with yellow contrast stitching. 

Housed within the 43 mm (in diameter) black DLC steel case, a quartz movement keeps time. The special watch is presented on an embossed black calfskin strap, complete with black lining and an S link pattern. For more information, visit