The Toyota Hilux has been crowned the winner at this year’s International Pick-up Award (IPUA). Said Didier Gambart, vice president of Toyota Motor Europe sales, marketing and customer experience, ‘With more than 50 years of heritage, the Hilux has always stood for outstanding quality, durability and reliability, as well as very capable off-road performance. 

“Now, with the latest Hilux, we have expanded the engine line-up with a new 2.8-litre diesel that offers even more refinement and power, allowing us to meet the needs of customers wanting not only a workhorse but also a leisure vehicle. So, for us, this award is a recognition of all the inherent qualities of Hilux, with even more capabilities.”

“This award is a recognition of all the inherent qualities of the Hilux, with even more capabilities”

“As a multi-functional vehicle produced and sold globally, both the product and marketplace continue to evolve, with many brands setting high standards in performance, safety, and driver and passenger comfort,” said Jarlath Sweeney, chairman of the International Van of the Year Award jury, which organises the competition. “Every other year since 2009, the International Pick-up Award (IPUA) has been presented to the most efficient one-tonne pick-up truck in business today.”

As a reminder, the Hilux also claimed victory at this year’s South African Car of the Year Awards (SACOTY). It received top honours in the Double Cab category.