Toyota South Africa Motors (TSAM) has announced it has signed a three-year sponsorship agreement with SA Rugby as the Springboks’ new vehicle sponsor. 

“When the chance to get involved with the Springboks came about, it was a no-brainer for us. Toyota’s culture is shaped around positive contributions to the country we love. It’s how we strive to lead the way,” said Leon Theron, senior VP of sales and marketing for TSAM. “The future of South African rugby is bright both domestically and internationally, and we are honoured to drive forward this new chapter in this amazing story.”

“It gives me great pleasure to welcome Toyota to the family”

“I think it goes without saying, Toyota has a strong bond with South African rugby – you can see it in our partnership with Cheetahs and Free State rugby,” Theron added.

Jurie Roux, CEO of SA Rugby, said, “It gives me great pleasure to welcome an iconic brand such as Toyota to the family … For many, many years, Toyota has been one of the most trusted motoring brands in South Africa, and to have them on board as one of our new sponsors is a great moment.” 

As a reminder, the Springboks’ international season officially starts this Saturday, 2 July, with the first of the three-match Castle Lager Incoming Series games against Wales taking place at Loftus Versfeld in Pretoria. July 9 and 16 will see the national team face Wales at Toyota Stadium in Bloemfontein and DHL Stadium in Cape Town, respectively.

The Boks’ first match of the Castle Lager Rugby Championship, where they will face New Zealand, takes place on Saturday, 6 August, at the Mbombela Stadium in Nelspruit. After that, the Boks will face the All Blacks again (13 August) before playing against Australia (27 August and 3 September) and Argentina (17 and 24 September).