TAG Heuer has unboxed two brand-new Formula 1 timepieces. The second and much-anticipated instalment of the partnership between the Swiss luxury watchmaker and Nintendo, these two limited-edition Formula 1 chronographs celebrate Mario Kart. 

“We are excited to reveal the two latest pieces from our collaboration with Nintendo. The TAG Heuer Formula 1 X Mario Kart Limited Editions (Chronograph and Chronograph Tourbillon) expertly mix fun gaming references that will delight fans of Mario Kart around the world, with refined and high-performing timekeeping,” explains Frédéric Arnault, CEO of TAG Heuer.

“The spirit of the TAG Heuer Formula 1 collection was the perfect match for mechanical Mario Kart limited editions, thanks to its modern and playful personality, driven by speed and friendly competition. The two timepieces are designed for lovers of fine watchmaking who have kept their fresh, fun outlook on life.”

TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph)

Powered by the automatic Calibre 16 movement, the TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph) is limited to 3 000 pieces. It was imagined in a 44 mm steel case infused with references to the world-famous racing games series: the Mario Kart logo is inscribed on the black polished ceramic tachymeter bezel with Super-LumiNova®, the 2 o’clock pusher and the crown are circled with an iconic red lacquer, Mario’s M symbol is etched on the crown, and the Mario Kart logo is engraved on the dedicated screwed-down case back along with the outline of him in a racecar. 

The bold, assertive, and elegant dial features a black and anthracite checkered pattern inspired by the racetrack, custom asphalt textured sub-counters with Mario appearing in the 9 o’clock permanent seconds indicator, which is circled in an iconic red. The unmistakable colour is also present on the lacquered central hand, hour chronograph counter hand and 60-second or minute scale on the flange. 

Delighting its owner with “easter eggs” or extra surprises, the date window at 3 o’clock will regularly intercalate fan-favourite Mario Kart items, including Bullet Bill, the Banana and more, instead of the date number. 

TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph Tourbillon) 

Limited to only 250 pieces, this variant is the Haute Horlogerie piece of this product drop. The slightly larger 45 mm case is fashioned from high-performance grade 5 titanium, projecting a sporty yet refined look, which mixes fine-brushed and polished finishings. 

The crown and pushers are fine-brushed steel, and the screwed-down case back is grade 5 titanium with a custom sapphire glass featuring the Mario Kart logo, through which TAG Heuer’s high precision COSC-certified Calibre Heuer 02T movement can be fully appreciated. The case back is engraved with XXX/250. 

The black polished ceramic bezel with a tachymeter scale up to 400 km/h includes the Mario Kart logo in white Super-LumiNova® at the top right. The 2 o’clock pusher and crown are circled with red lacquer, with Mario’s M symbol also highlighted on the top of the crown. 

The dial is a sophisticated skeletonised black with an iconic red contrasting line along the cutouts, adding depth and energy to the watch’s face, matching central hands and a 60-second or minute scale on the flange. 

The tri-compax layout showcases two-grained chronograph sub-counters at 3 and 9 o’clock, with the tourbillon centred at 6 o’clock. At 12 o’clock, a gearwheel echoes the rims on racecar tires. The tourbillon cage with alternate finishings and circled with Super-LumiNova® was redesigned to showcase Mario in his kart, the Spiny Shell and Bullet Bill moving in rhythm with the complication.


The chronograph is priced at $4 300 (R77 990.61). The tourbillon is priced at $25 600 (R464 316.16). Both derivatives are presented on a black calf leather strap with contrasting red stitching. The folding buckle – made of steel on the chronograph and titanium on the tourbillon – is also personalised with the M symbol of Mario. The watches ship in specially developed black watch boxes with matching travel pouches.

For more information on these TAG Heuer watches and other luxury timepieces, visit APEX’s sister website Haute Montres at hautemontres.co.za.